Thursday, April 20th, 2017
Culinary Historians of New York
in partnership with
The Cultural Institute of Mexico
How the Gringos Stole Tequila
Thursday, April 20, 2017
Two thousand years before tequila and mezcal, there was pulque, the sacred Aztec beverage made from fermented agave sap and revered as a gift from the gods. During the Spanish conquest, the Jesuits greatly expanded its production on large estates, commercialized it, and taxed it. This foreshadowed what would happen with tequila, originally known as mezcal, a drink made by and for indigenous communities that became the domain of grand colonial families and, eventually, multinational corporations.
Author Chantal Martineau traces the social history of the spirit’s evolution, the preservation of traditional production methods, and issues surrounding the sustainability of the limited resource that is agave. Her book How the Gringos Stole Tequila: The Modern Age of Mexico’s Most Traditional Spirit (Chicago Review Press 2015) is the result of years of research on both sides of the border, visits with distillers and agave farmers in Mexico and interviews with leading experts and academics.
The Mexican Cultural Institute is a non-profit organization committed to generating awareness and promoting the richness, dynamism and diversity of Mexican arts and culture in New York. https://www.mciny.org/
The lecture will be preceded by a reception featuring samples of tequilas and mezcals, with traditional accompaniments such as carnitas and tamales. You must be 21 years old, with identification, to sample the tequila.
Location: The Octavio Paz Gallery, Mexican Consulate, 2nd floor
27 East 39th Street, New York, NY 10016
Entrance is through the main consulate door, where there is a security desk with a metal detector.
Time: 6:30 pm Reception | 7:00 pm Lecture
Fee: NEW EARLY BIRD RATE: $22 for CHNY Members and Senior Members who register before April 6.
$25 CHNY Members and Senior Members after April 6 | $40 Non-Members and Guests | $10 Full-time students with ID
Tickets are limited and must be purchased in advance by April 17. Cancellations with full refunds accepted until 5 PM on April 19 through Eventbrite or at firstname.lastname@example.org. Purchase online in advance.
Tickets will not be available at the door.
Buy tickets securely online at https://chnygringostequlia.eventbrite.com
For reservations to be paid at the door, for members only, email email@example.com
For further information about CHNY, see https:/www.culinaryhistoriansny.org
PLEASE RESERVE BY April 17.